HSBC Business choose Sonic and sE

In June 2012 Sonic Distribution was recognised as one of six finalists from just over 3500 competitors at the HSBC Business Thinking Awards (HSBC's initiative to find and reward the UK's best business thinkers). To build upon this initiative HSBC has launched a high-profile and extensive marketing campaign aiming to drive international growth for British businesses, and to increase recognition for HSBC as the 'international trading bank of choice' for businesses in the UK. 

We are delighted that HSBC has chosen to lead the campaign featuring Sonic Distribution and has built the core visual component using an sE Electronics H1 microphone. 

 "It is a huge endorsement for Sonic Distribution that HSBC has chosen us to represent their brand. It's because HSBC believes we have one of the best run businesses in their UK portfolio today, ultimately a company able to lead the market, and not content to simply follow old trends" - quotes James Ishmaev-Young (Sonic Distributions' MD).

The five week campaign - which is already live - is scheduled to run until 15th December - and is distributed via a comprehensive range of mainstream media channels including:

Print - back cover advertisements in the major national newspapers (below).


Outdoor - animated graphics advertisements on electronic billboards in high-football public locations such as London Kings Cross/St Pancras International, and other major infrastructure terminals.

Radio - commercials on all major national stations

Online/digital - HSBC Business home page and international business page (below).




Watch James Ishmaev-Young explain 'How HSBC helped Sonic Distribution take their business oversees'.